Spanish Broadcasting System, Inc. (SBS) (NASDAQ:SBSA), the favorite station of millennial youth in Los Angeles, MEGA 96.3FM successfully hosted Calibash 2016, the most anticipated urban and rhythmic music concert in Los Angeles featuring world renowned artists Snoop Dogg and Lil Jon as well as the hottest Latin music singers today including J Balvin, Prince Royce, Nicky Jam, Plan B, Yandel, Farruko, Becky G, J Alvarez, Justin Quiles, Zion & Lennox and Henry Santos. The sold-out Calibash 2016, hosted by KXOL Mega 96.3FM, LaMusica and produced by AEG Live and Latin Events took place on Sunday, January 24, 2016 at STAPLES Center in Los Angeles, California.
As one of the most important and climaxing moments of the night, J Balvin invited Justin Bieber to the stage to perform the remix of the hit song “Sorry.” Lil Jon, Becky G and Yandel also performed for the first time their upcoming single “Take It Off.” Calibash continues to be the perfect platform for showcasing upcoming music hits and new artists’ collaborations given the massive media coverage and social media interaction the event enjoys. But the stars were not only onstage, celebrities such as Floyd Mayweather, Larry Hernandez, Yasiel Puig, Jonathan Sanchez, Adriel Favela, Martin Castillo, Kurupt were seen in attendance.
During CALIBASH 2016, SBS revealed the LaMusica app logo above the stage. LaMusica is the company’s mobile music product that offers exclusive content including live streams of SBS’ market-leading radio stations and talent, a “My Radio” innovative personalization tool, hundreds of expertly curated playlists as well as social networking features and access to more than 23 million songs. The app is available for free download at the Apple store and Google Play.
“I’m so proud of SBS LA’s team effort and positive contributions; #CALIBASH2016 broke attendance records, revenue records and showcased the most popular current Latin and English artists. Mega 96.3FM signature event CALIBASH entertained the Los Angeles millennials through mobile, digital and social media making the event a top trending topic across various platforms,” stated Marko Radlovic, Senior Vice President and West Coast Regional Manager at Spanish Broadcasting System.
“Music festivals and concerts come and go but very few grow into a reputable brand as Calibash has. With a sold-out concert, Mega 96.3FM once again has proven to enjoy the loyal following of bilingual and bicultural millennials and provides them a top of the line event that features the most popular English and Spanish language music singers preferred by this coveted consumer group,” said Juan Carlos Hidalgo, West Coast VP of Programming at Spanish Broadcasting System.
“Over the 9 years that AEG Live has been producing the event, this was its biggest year yet. We were proud to bring together a stellar line-up of the hottest new generation acts, as well as established heavy hitters in the Latin and General market space. Along with exciting surprise guests, the 4 hour high energy party had all of STAPLES on their feet for a party you didn’t want to miss,” stated Hans Schafer, Director of Latin Talent at AEG Live / Goldenvoice.
Calibash 2016 was sponsored by Bud Light, McDonalds, Southern CA Toyota Dealers, Jack Daniels, Vallarta Supermarkets, Open Road Films, LA Care Covered, Pampers, Vicks Vapor and Ford. Continue the conversation about Calibash 2016 on social media using #Calibash2016.
About Spanish Broadcasting System, Inc.Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment Company in the United States. SBS owns and operates 20 radio stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary, Spanish Oldies and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform that creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including Lamusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at spanishbroadcasting.com.
About AEG LiveAEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, broadcast, merchandise and special event divisions, fifteen regional offices and owns, operates or exclusively books thirty-five state-of-the-art venues. The current and recent concert tour roster includes artists such as Alicia Keys, American Idols, Bon Jovi, Carrie Underwood, Daughtry, Enrique Iglesias, Jennifer Lopez, Justin Bieber, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor Swift, The WHO, Trey Songz and Juanes. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. www.aeglive.com
Vladimir Gomez – Director of Communications & National Promotions – Spanish Broadcasting System, Inc. (SBS) – email@example.com – (786) 394-9000 ext. 1144
Daniel Morales – Tapiz Media – firstname.lastname@example.org
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SOURCE Spanish Broadcasting System, Inc.