As a pioneer in Spanish-language media, SBS has always been at the forefront of the evolution of Hispanic entertainment in the U.S. In this era of technological advancements and media convergence, SBS is poised to capitalize on its vast array of proprietary content across multiple platforms. Our unwavering commitment is to create exceptional, high-quality branded entertainment that resonates deeply with the Hispanic consumer. Our impressive growth on the web with LaMusica.com and the promising reception of our latest venture, the podcast initiative, are testament to SBS’ long-term strategy. By seamlessly delivering content through diverse channels, we not only maximize revenue but also extend the reach of our beloved brands. SBS remains steadfast in our leadership position in today’s dynamic and ever-expanding U.S. Hispanic market, and we are determined to continue pushing boundaries and shaping the future of Hispanic media.
As a Digital Campaign Manager, you’ll be responsible for managing the successful implementation of campaign activities for multiple assigned markets. This role is focused on pre and post sales fulfillment, working with a variety of teams to gather assets and launch campaigns across a wide range of platforms including display, email, social media, SEM, SEO and more. Responsibilities also include optimizing marketing campaigns, monitoring performance data to ensure campaigns are running properly, and communicating the results to clients on a regular basis. This is the ideal role for a high caliber-marketing professional with significant success in digital campaign management who is looking to join a growing, fast-paced business.
Essential Duties and Responsibilities
- Accountable for ownership of the pre-sale process, manage Pre-Sales Process, work with sales to optimize sales plans, understand CPM rates, targeting requirements & increase revenue, when possible, enter and revise orders, collect campaign assets during client onboarding process.
- Accountable for ownership of the post-sale process, ensuring full and complete delivery of all digital campaigns, including but not limited to order entry, fulfillment, optimization, and reporting.
- Account Management: You will work with sales teams and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.
- Campaign Management: Ability to work in a fast-paced environment, handling several campaigns and markets at one time while tracking timelines/due dates for campaign deliverables, launches and/or revisions.
- Continuity with Production: Ensure all digital campaigns are moving through the fulfillment process between teams while meeting necessary timelines for client orders.
- Monitor Campaigns to ensure they are hitting the agreed upon goals during their flights. Adjust as appropriate. Alert appropriate parties of any anticipated problems and be prepared with suggested solutions.
- Assist with ongoing and month end campaign/order reconciliation to verify delivery against monthly billing amount.
- Maintain working knowledge of digital inventory: Achieve a thorough understanding of our internal systems and partner systems to respond to internal and external requests effectively and efficiently in a timely fashion.
- Campaign Reports: At month end and/or campaign end, prepare performance reporting for digital campaigns and provide results to the client with the Account Executive.
- Stakeholder Communication: As this role will support several assigned markets; clear, professional, and efficient communication is imperative between stakeholders (sales team and fulfillment teams) to ensure client campaign execution and performance meets or exceeds standards.
- Comfortable presenting a story through data to both external and internal partners.
Essential duties and responsibilities are those most important or most frequently performed duties. Employees will be required to perform other job-related duties as required.
- Minimum two years’ experience working with digital marketing campaigns.
- Minimum two years’ experience working in a sales environment.
- Ability to multitask efficiently in a organized, logical, process-oriented manner
- Professional demeanor; comfortable presenting to and interacting directly with clients.
- Demonstrates ability to successfully collaborate with various teams across the company.
- Comfortable working with ambiguity and is able to prioritize accordingly.
- Quick-witted, understanding and offering solutions in regard to various responsibilities.
- Ability to work within prescribed guidelines without needing close supervision.
- Problem solving skills within established procedures.
- Understanding of when to seek guidance for unforeseen problems.
- Close attention to detail
- Strong written and verbal communication skills
- Ability to act in a professional manner and collaborate with colleagues of different levels.
Why work for SBS?
Spanish Broadcasting Systems (SBS) offers a unique and exciting opportunity to be part of the leading Hispanic-focused media company in the industry. By joining our team, you will become an integral part of shaping and influencing the landscape of Spanish-language broadcasting. We take pride in our rich heritage and commitment to serving the vibrant Hispanic community with compelling content and innovative programming. At SBS, you will be surrounded by a diverse and talented group of professionals who share a passion for media, creativity, and cultural connectivity. We foster a collaborative and inclusive work environment where your ideas and contributions are valued and recognized. With access to state-of-the-art facilities and cutting-edge technologies, you will have the tools to bring your ideas to life and create impactful experiences for our audience. Additionally, SBS provides ample opportunities for personal and professional growth, with ongoing learning and development programs designed to enhance your skills and advance your career. If you are seeking a dynamic and rewarding career in the world of Spanish-language broadcasting, SBS is the place to be. Join us and be part of a team that is making a difference in the lives of millions of people every day.