Welcome from our Chairman
The chairman of Spanish Broadcasting System, Raúl Alarcón Jr., welcomes you to our 2021 upfront 'It Happens Here.' From the discovery of the biggest names in Latin music to America's #1 music station, discover how Latin culture and entertainment has been happening here at SBS for over four decades.
The Power of Culturally Engaging US Hispanics through SBS Audio
Spanish Broadcasting System COO, Albert Rodriguez gives you an inside look at the power of engaging U.S. Hispanics through our audio platforms as well as our integrated digital, video, and live music solutions.
Unparalleled Latin Live Music Experiences
From its crown jewel, Calibash to Mega Mezcla, SBS Entertainment produces over 70 historically sold-out, large, and small scale live Latin music concerts across the country on a yearly basis. Alessandra Alarcón, President of SBS Entertainment, shares how the division was able to adapt to the challenges of the pandemic and how it's preparing for the safe and exciting comeback of live Latin music events.
LaMusica App - The ultimate destination for Latin Music
Bianca Alarcón, VP of Content Development leads the strategy behind LaMusica, the #1 Hispanic streaming app. Discover how LaMusica connects Latin music fans with the SBS stations, music and artists they love through interactive features as well as her vision of making LaMusica the global destination for Latin music.
The largest minority certified Spanish Language audio network reaching 95% of the HDMA
AIRE Radio Networks is the largest minority owned and certified Spanish Language audio network in the country reaching 95% of the US HDMA. Our EVP, AIRE Radio Networks and SBS National, Elisa Torres, shares how AIRE's programming strategy consists of meaningful content that culturally resonates with Hispanics of all demos and ethnic groups.
We are Latin culture connectors and tastemakers: A word from our head of programming
Jesús Salas, the head of programming for SBS shares how his team has been able to curate content that not only engages our listeners through Latin music and culture but has also helped develop the careers of the biggest names in Latin music. You'll hear from Alex Sensation, the biggest Latin DJ in the world, share his story and a word from some of our listeners, who discuss how SBS plays a significant role in helping them stay connected to their cultural roots.
MegaTV - Latino News and Entertainment Leader
Mega TV reaches over 21 million Hispanic households per week with programming that informs, uplifts, and entertains the Latino community. Hear from some of our biggest TV personalities, Mario Andrés Moreno, Oscar Haza, Bayly, Pedro Sevcec and Padre Alberto Cutie, on their commitment to super serve Hispanics through compelling and informative content.